To understand what makes a strong technology partnership in print, you have to look beyond software.
It is not just about features, integrations, or platforms. The real difference comes down to trust, alignment, and how well both sides understand the realities of the industry they are working in.
That is exactly why we sat down with Anna Soskin, Account Manager and Partnership Channel Manager at Odoo, who works closely with Innovaic as part of the Odoo partner network. Anna is not observing this partnership from a distance. She works directly with partners, supporting implementation, helping them navigate the platform, and enabling them to bring Odoo into real-world environments. Her perspective comes from being actively involved in how these partnerships succeed or fail.
From the outset, it was clear that the relationship between Odoo and Innovaic is not a typical one.
As Anna explains, “They’ve taken Odoo and created almost a secondary product from it that is specific to their industry.”
For print businesses, that distinction is important. Print is not a generic environment. It is complex, fast-moving, and highly specific, with unique requirements around order handling, production workflows, and customer expectations. Systems that work well in other industries often need to be reshaped to reflect that reality, and this is where Innovaic’s approach stands out.
“They are truly experts in what they do,” Anna says, but she is not just referring to technical capability. What stands out from her perspective is how Innovaic combines deep print knowledge with a genuine willingness to learn, adapt, and build alongside Odoo. Rather than applying the platform in a standard way, they work to shape it around the needs of the industry, creating something more tailored and more practical for the businesses they support.
“They’ve taken Odoo and shaped it into something that actually works for print.”
"It’s not just a partnership - it genuinely feels like a two-way relationship.”
“We’ve found a partner in Innovaic we don’t have to worry about.”
That mindset carries through into how the partnership operates on a day-to-day basis. As someone who works with multiple partners, Anna sees the differences clearly, and reliability is one of the factors she values most.
“I feel really thankful to have such a quality and reliable partner… that’s one thing I don’t have to worry about.”
That level of confidence is not something that can be assumed. It is built over time, through consistent delivery, strong communication, and a shared commitment to doing things properly. It is also reflected in the results being achieved.
“They’re closing at least half of the leads,” Anna notes, which speaks not only to performance, but to alignment. It suggests that what Odoo offers, how Innovaic positions it, and what print businesses actually need are all working together effectively.
That alignment is reinforced by the way the relationship itself is structured. It is not one-sided, and it is not static.
“They’re willing to learn just as much as they’re willing to guide and lead,” Anna explains, highlighting the balance that exists between Odoo’s expertise in ERP and Innovaic’s expertise in print. Each side brings something different, and the value comes from how those perspectives are combined rather than kept separate.
This ability to balance expertise with openness is something Anna returns to repeatedly.
“They’re very good at owning their industry expertise while still being open to learning and growing,” she says, and in a sector like print, that adaptability is essential. No system is ever truly finished. Businesses evolve, requirements change, and new challenges emerge. The ability to adjust and improve over time is just as important as the initial implementation.
It is also what gives the partnership its long-term strength.
“They’re not here because it’s shiny or profitable. They’re here because they saw a gap and they know they can fix it.”
That sense of purpose aligns closely with Odoo’s own approach. The platform is designed to bring business data together into a single, connected system, where information is live, consistent, and accessible across the entire operation. As Anna puts it, “The whole point is that it’s all live data. It all connects.”
When both sides share that philosophy, the partnership becomes more than technical. It becomes strategic, focused not just on deploying software, but on creating a foundation that businesses can rely on as they grow.
For print companies, that translates into something tangible. It means working with a partner who understands the industry, a system that reflects how their business actually operates, and a solution that can scale with them rather than hold them back.
Perhaps most importantly, it creates a sense of confidence.
“I’ve got the best possible option for you… someone I’m really excited for you to meet and very confident about,” Anna says, and coming from someone who works directly with partners every day, that carries real weight.
It reflects a relationship built on trust, consistency, and shared direction, and it is exactly that combination that allows the Odoo and Innovaic partnership to deliver real value in a complex and demanding industry.
Build with the right partner
These insights come directly from our conversation with Anna Soskin at Odoo, who works closely with Innovaic as a trusted partner within the Odoo ecosystem.
If you want to see how that partnership translates into connected, scalable print environments in practice, explore the full Odoo partner page:
