The Blooming Color Story
Blooming Color has been operating in a technology-driven, API-led, on-demand production environment for years. Automation is not new to them. They began building workflow inside Enfocus Switch more than a decade ago, and by 2015 had internal resources dedicated to automation.
But growth changes everything.
As order volume accelerated post-2020, what had once been tens of orders per day became thousands. The business was scaling rapidly, and while the systems in place were working, they were not built to sustain growth at that pace.
For Rosemarie Breske Garvey, President of Blooming Color, the challenge was not whether to automate - it was how to scale responsibly.
“It was difficult to rely on one person or two people to scale what used to be tens of orders a day and is now thousands of orders a day.”
Watch the video Case Study
When Custom Becomes Fragile
Like many growing print businesses, Blooming Color had built much of its wider tech stack internally. Outside of Switch, many systems were homegrown and highly customised. Every client had nuances. Every workflow had been tailored. That flexibility made them easy to do business with - but it also introduced fragility.
“As we needed to scale very quickly, that wasn’t sustainable. Every client has their way that’s just a little bit different. We realised we needed one way to ingest data and make it look the same, so we could streamline processes down the road.”
The issue wasn’t effort. The team worked hard. The systems functioned. But the structure relied too heavily on individuals and manual touchpoints. It was workable - just not scalable.
Scaling Without Breaking What Works
Blooming Color was introduced to Innovaic through a consultant who had previously worked with members of the team and spoke highly of both their technical ability and their forward-thinking approach. That experience, combined with Innovaic’s deep print background, made the decision easier.
Rosemarie’s biggest concern, however, was clear.
“We cannot screw up what we’re already doing just because we’re trying to make it better.”
Peak season in Q4 leaves no room for instability. Holiday card production and book production collide. Throughput spikes. Every decision carries operational weight. Change had to happen carefully.
That caution shaped the partnership.
Innovaic implemented a broader, more resilient tech stack - including Odoo - while also becoming Blooming Color’s Enfocus Switch reseller. More importantly, they brought depth. Instead of relying on one internal resource, Rosemarie now had a bench of specialists supporting the business.
“To know there is a team worried about my company… that gives me a lot of comfort.”
Infrastructure Before Acceleration
The impact wasn’t immediate fireworks. It was foundational.
“Innovaic was very good in helping me understand that building infrastructure comes first and then results come second.”
The first six months were focused on standardisation, integration and removing silos. Data ingestion was unified. Manual touchpoints were reduced. Visibility improved. The tech stack began to feel holistic rather than pieced together.
Then the acceleration came.
“Once that infrastructure is solid, we’re seeing those wins happen more and more. It’s almost like it accelerated.”
Real Operational Lift
Automation created measurable operational lift. In one instance, when a team member left, the role was absorbed by the systems that had been built.
“We had a team member who left and were able to replace that person with the technology itself. Those kinds of wins are most resonant with the team.”
For Rosemarie, this was not about reducing people. It was about reducing pressure. Her team runs hard. Thousands of orders move through the plant daily. Every improvement in workflow translates into reduced stress and greater resilience.
“The investment in the technology stack is expensive, but ultimately what that translates to is an investment in our people.”
Partnership Under Pressure
The relationship was tested during peak season 2024, when holiday card demand and book production limits collided. The pressure was real. The timing unforgiving.
“When the Innovaic team worked all of Christmas week to ensure that we could get our book production straightened out… these weren’t even things that I asked for. That was a moment where they went above and beyond from what I could have ever imagined in a partner. That’s not something we’ll ever forget.”
That moment defined the partnership.
A Culture, Not a Project
Today, Blooming Color operates with fewer silos, fewer manual touches and a much stronger foundation for growth. The business continues to evolve. The tech stack continues to mature. Automation remains a journey rather than a finished destination.
“A software is never really finished being built.”
For businesses operating in e-commerce, API-driven, on-demand production environments, Rosemarie’s advice is direct.
“Please do it before it’s too late. It’s not even like it’s a nice to have. It’s a must have to continue to operate and thrive in the environment that we’re all in today.”
Automation, for Blooming Color, was not about replacing what worked. It was about strengthening it. Not about disruption for its own sake, but about building infrastructure that would outlast individuals and support the next phase of growth.
“I feel like it’s just the very beginning of our relationship together.”
And that may be the clearest signal of all.
Ready to Build Infrastructure That Supports Your Growth?
If you are scaling faster than your systems can support - or if too much of your operation depends on individual knowledge rather than structured integration - it may be time for a proper assessment.
Get in touch with the Innovaic team and start building infrastructure that scales responsibly.
You can also watch the full video case study.
