Everyone is talking about AI.
But for most print businesses, what they’re being told is incomplete, misleading, or built on the wrong foundation.
The result? Confusion. Misaligned expectations. And in many cases, investment in tools that never deliver real, measurable value.
This webinar is designed to change that.
Rather than adding to the noise, we’re stepping back to focus on what actually makes AI work in a print environment - grounded in real workflows, real production challenges, and real commercial outcomes.
Why Most AI Conversations Are Missing the Point
AI does not fail because the technology is not ready.
It fails because the environment it is being introduced into is not prepared to support it.
Too many businesses are attempting to layer AI on top of disconnected systems, inconsistent data, and manual processes. Without a structured, integrated foundation, even the most advanced tools cannot deliver meaningful results.
This is where the gap begins.
And it is exactly what this session will address.
What You’ll Learn
This is not a theoretical discussion. It is a practical breakdown of what is happening right now across the print industry, and what needs to change.
During the session, we will cover:
- Why most AI initiatives in print are built on the wrong foundation
- The critical gap between estimation and real production data, and why it directly impacts profitability
- What “fake AI” looks like, and how to distinguish it from real, commercially valuable insight
- How integrated systems create the conditions for AI to actually function
- Where businesses are being misled, and how to correct course before it becomes costly
And importantly, how to approach AI in a way that aligns with how print businesses actually operate.
This session is built around one simple idea - clarity over complexity.
No overpromising. No buzzwords. No surface-level AI narratives.
Just a clear, honest look at what works, what does not, and what needs to be in place before AI can deliver real value.
Hosted by Print Island
This webinar is hosted by Print Island - the fast-growing global content platform bringing raw, unfiltered insight from across the print industry.
Moderated by Print Island Co-founder & Host, Richard Askam, the session will be shaped by real conversations, real challenges, and what is actually happening on the ground.
Print Island has built its reputation on cutting through the noise and delivering honest, behind-the-scenes perspectives from across the global print community.
Leave it to the experts - we’ll bring you ashore.
Meet the Speakers
The session will be led by:
- Daryl Davis, CTO & VP of Operations at Innovaic
- Andrew “Auz” Oswood, Senior Workflow Engineer at Innovaic
Together, they bring deep, practical experience in workflow automation, system integration, and the realities of implementing AI within live production environments.
This is not theory. This is what happens when AI meets real production data.
Event Details
Date: Thursday May 28
Time: 8:00 AM PT | 11:00 AM CT | 12:00 PM ET | 5:00 PM BST
Join the Session
If you are exploring AI, questioning its value, or trying to understand how it fits into your business, this session will give you the clarity you need.
Register to attend and see what it really takes to make AI work in print.
